Сookies Policy
General information
This Cookies Policy ("Policy") explains how Pitchmont OÜ ("we", "us", "our", "Pitchmont", "Company") uses cookies on our website pitchmont.com ("Website"). It also provides detailed information about the types of cookies we use, the purposes for which we use them, and your options for managing cookie preferences.
We use cookies for a variety of purposes, including:
- to maintain the proper functioning of our Website and services;
- to protect the Website against fraudulent activity;
- to understand how you use the Website so we can enhance our services and tailor the experience to your needs;
- to identify your device;
- for marketing-related reasons;
- and for other uses outlined in this Policy.
For more details on how we handle your personal data, please refer to our Privacy Policy.
What are cookies?
Cookies are small text files that websites place on your browser or device. Although they don't always identify you personally, they can store your preferences, device information, and browser settings, helping to improve and personalize your experience online.
Types of cookies
Based on the period of expiry, cookies can be classified as either session or persistent:
- Session cookies are temporary and are deleted once you close your browser;
- Persistent cookies remain stored in your browser until their designated expiration date, unless you remove them manually.
Cookies can also be categorized by their origin:
- First-party cookies are set directly by Pitchmont on our Website;
- Third-party cookies are set by domains other than the one you're visiting. These are used to support features we may not provide ourselves, helping to deliver a more personalized and seamless experience.
Please note that this Policy does not apply to third-party cookies used on external websites you may access through links on our site.
Depending on the purpose, there are four main types of cookies we use:
- Necessary cookies: enable visitors to use the Website by providing basic functions, e.g., ensuring security. The Website cannot function properly without these cookies;
- Analytical cookies: collect information on how you interact with the Website (e.g., pages visited, time spent) to help us improve its performance.
- Marketing cookies: are used to track the visitor's interest in a particular product, measure the number of unique visits, recognize returning visitors, and deliver a targeted advertisement to visitors.
Legal bases
We use cookies under Article 6 of the GDPR based on your consent (Art. 6(1)(a)) or our legitimate interest (Art. 6(1)(f)).
Necessary cookies are always active. We collect necessary cookies based on our legitimate interest, namely for such purposes:
- to distinguish between humans and bots for the purposes of forgery prevention, fraud detection, and other security measures;
- to preserve visitor session state across page requests;
- for other purposes necessary for the Website functionality.
Other cookies, namely analytical and marketing cookies, are used only based on your consent.
Cookies we use
The following table sets out the details about the different categories of cookies we use.
| Cookie name | Domain | Purpose | Retention |
|---|---|---|---|
|
Necessary cookies help make our Website usable by enabling basic functions like page navigation. |
|||
| __cf_bm | pitchmont.com | Used to identify and mitigate malicious traffic. | 30 minutes |
| __cfruid | pitchmont.com | Ensures a consistent experience by maintaining session continuity during load balancing. | Session |
| cf_clearance | pitchmont.com | Stores verification status to ensure the security of the website. | 30 minutes |
|
Analytical cookies help us improve Website performance by analysing your actions. |
|||
| _ga | pitchmont.com | Tracks unique visitors for analytical purposes. | 2 years |
| _ga_* | pitchmont.com | Stores information about the visitor's session for analytics purposes. | 2 years |
| _clck | pitchmont.com | Remembers the visitor across multiple sessions on the Website. | 1 year |
| _clsk | pitchmont.com | Groups page views during a single visit into one record for analysis. | 1 day |
| CLID | clarity.ms | Determines when a visitor accesses the website for the first time. | 1 year |
| ANONCHK | clarity.ms | Identifies visitors. | 10 minutes |
|
Marketing cookies are used to track the visitor's interest and deliver a targeted advertisement to visitors. |
|||
| _gcl_au | pitchmont.com | Identifies visitors to track conversions for advertising purposes. | 90 days |
| IDE | doubleclick.net | Used for retargeting and advertising analytics purposes. | 1 year |
| test_cookie | doubleclick.net | Tests whether cookies can be set in the visitor's browser. | 15 minutes |
| _fbp | pitchmont.com | Identifies the visitor for retargeting through Meta advertising tools. | 3 month |
| fbp.js | facebook.com | Tracks visitor behavior to support audience-based advertising. | 90 days |
| fr | facebook.com | Stores information used for advertising purposes. | 90 days |
| *_fb* | facebook.com | Helps attribute your visits to marketing campaigns and traffic sources. | 90 days |
| *_fbc | facebook.com | Helps attribute your visits to marketing campaigns and traffic sources. | 90 days |
| MR | clarity.ms | Helps keep visitor identifiers up to date for advertising purposes. | 7 days |
| MUID | .clarity.ms / .bing.com | Identifies the browser with a unique ID to support analytics and advertising activities. | 1 year |
| SM | .c.clarity.ms | Supports consistent visitor tracking across different parts of the website. | Session |
Please be aware that the list of cookies may not always reflect the most current state, as it can change based on updates to our Website and the third-party services we use. The specific cookies set and their quantity may vary depending on how you interact with the Website.
How to manage cookie preferences?
Please note that cookies are essential for the proper functioning of the Website. If you decide to block or remove certain cookies, parts of the Website may not function as intended, and some features might become unavailable.
You can manage your cookie preferences, including accepting or rejecting specific types, through the cookie banner available on our Website.
Most web browsers are set to accept cookies by default. However, you can adjust your browser settings to block or delete cookies if you wish. For instructions on how to modify your browser settings, please refer to the links below:
Updates to the Policy
This Cookie Policy forms an integral part of our Privacy Policy. We may revise this Policy from time to time to accommodate technological developments, changes in legal obligations, or other relevant factors. Any updates will be made available by publishing the amended Policy on our Website, with such changes taking effect immediately upon publication.
We encourage you to review this Policy regularly. Continued use of the Website after updates take effect signifies your acceptance. If changes significantly affect your rights, we will make reasonable efforts to notify you.
Contact us
If you have any questions related to this Policy, our processing activities, or your data subject rights under the GDPR and other applicable laws, you can contact us directly using the following details:
Pitchmont OÜ
Our address: Harju maakond, Tallinn, Kesklinna linnaosa, Kaupmehe tn 7-120, 10114
Our email: [email protected]